OG Lure

Only 1 exists. When it's gone, it's gone.

This is one of the first lures I ever made. The OG. If you've been following Southern Built Lures from the beginning — on YouTube or anywhere else — you already know what this means. It's not just a lure, it's where it all started. Hand-airbrushed in South Carolina, tested on the Edisto River, and built with the same heart that goes into every single one I make. Owning this one means something.

• Hand-airbrushed in South Carolina
• One of the original Southern Built Lures
• A piece of the brand's history
• Tested on the Edisto River and private ponds
• 1 in stock. That's it.