Southern Built Lure Club
HAND-AIRBRUSHED • SOUTH CAROLINA
Built Different.
Made To Fish.
Custom-painted lures built one at a time. Small batches, wild patterns, and no interest in looking like everything else in your tackle box.
THE LURES
See What’s On The Bench
No endless wall of the same bait in twenty colors. These are the lures available right now.
FEELING LUCKY?
Can’t Decide?
I’ll Pick.
I handle the design. It might be clean, loud, weird, or something I haven’t put on the site before.
No peeking. That’s the whole point.
GET A MYSTERY LUREWHY SOUTHERN BUILT?
I’d Rather Make Something Different.
Southern Built Lures started with me painting baits because I wanted something that didn’t look like every lure hanging on a store wall. That still hasn’t changed.
I paint these myself in South Carolina, experiment constantly, and build the kind of lures I’d actually want to open a tackle box and see.
They’re not made to sit on a shelf. Tie one on and fish it.
YOUR TACKLE BOX IS MISSING SOMETHING